Laponia
Visual identity
Made together with Josefin Öberg
Photos by Carl-Johan Utsi
World heritage site Laponia consists of Sarek, Badjelánnda/Padjelanda, Muttos/Muddus, and Stuor Muorkke/Stora Sjöfallet national parks. Together with a number of National reserves and other areas, the large forests, mountains and wide bogs cover 9,400 square kilometers within the municipalities of Jokkmokk and Gällivare. Laponia needed an update of their visual identity and better-defined rules to manage it. We gave them an overhauled typography, new colors and developed new guidelines on how to handle it all.